In the nascent days of digital advertising, managing a Google Ads account was a tactile, almost artisanal pursuit. You would log in once a day, perhaps once a week, adjust a few CPC bids by a nickel or a dime, and feel the smug
Imagine walking into a doctor’s office with a chronic cough, and before you even sit down, the physician hands you a prescription for high-dosage antibiotics and schedules you for a lung biopsy. No stethoscope. No blood tests. No questions about your history. You would
>The Quiet Anxiety of the Scaling Pivot Most small business owners treat Facebook Ads like a sophisticated slot machine. You put a dollar in, you pull the lever of the “Publish” button, and you pray for a three-cherry ROAS (Return on Ad Spend). It
>The Great Scaling Delusion: Why Most Businesses Stagnate Growth is a seductive siren. To the uninitiated digital founder, revenue and scaling are often conflated as synonymous twins. They are not. Growth is linear; it is the act of adding resources at the same rate
