The fashion industry in Pakistan has grown tremendously over the years. Many local clothing brands have become household names, offering a mix of traditional and modern designs. These brands cater to a wide audience, from everyday wear to high-end fashion. In this article, we’ll explore Pakistan’s top 20 clothing brands, highlighting what makes them special.
Table of comparison
| Brand | Established | Product Range | Unique Selling Points | Target Audience | Price Range | Online Presence |
|---|---|---|---|---|---|---|
| Khaadi | 1998 | Women’s wear, men’s wear, children’s clothing, accessories, home décor | Handwoven fabrics, fusion of traditional and modern designs | Men, women, children | Mid to high | khaadi.com |
| Gul Ahmed | 1953 | Unstitched and ready-to-wear clothing, home textiles, accessories | High-quality fabrics, creative prints | Men, women, home décor enthusiasts | Mid to high | gulahmedshop.com |
| Sana Safinaz | 1989 | Bridal wear, formal wear, casual wear, lawn collections | Elegant and luxurious designs | Women seeking sophisticated attire | High | sanasafinaz.com |
| Junaid Jamshed (J.) | 2002 | Men’s and women’s apparel, kids’ wear, fragrances, accessories | Traditional and modest clothing with modern touches | Men, women, children | Mid to high | junaidjamshed.com |
| Nishat Linen | Subsidiary of Nishat Mills | Unstitched and ready-to-wear outfits, home textiles, accessories | Stylish yet affordable clothing with vibrant prints | Men, women, home décor enthusiasts | Mid | nishatlinen.com |
| Sapphire | 2014 | Unstitched fabric, prêt-à-porter, accessories, footwear | Trendy designs, premium fabric quality | Fashion-forward men and women | Mid to high | sapphireonline.pk |
| Bareeze | 1985 | Unstitched and ready-to-wear clothing with intricate embroidery | Premium embroidered fabrics, high-end formal wear | Women seeking formal and bridal attire | High | bareeze.com |
| Maria B. | 1999 | Bridal wear, formal wear, lawn, linen, accessories | Attention to detail, wide variety of styles | Women seeking designer wear | High | mariab.pk |
| Alkaram Studio | 2011 | Unstitched fabric, ready-to-wear apparel, home textiles | Creative and colorful collections for all seasons | Men, women, home décor enthusiasts | Mid | alkaramstudio.com |
| Bonanza Satrangi | 1976 (Bonanza); 2012 (Satrangi) | Men’s and women’s apparel, accessories, fragrances | Affordable fashion for every occasion | Men, women, children | Mid | bonanzasatrangi.com |
| Outfitters | 2003 | Casual wear, activewear, accessories for men and women | Youthful designs, modern appeal | Young men and women | Mid | outfitters.com.pk |
| Limelight | 2010 | Ready-to-wear outfits, unstitched fabrics, accessories, footwear | Trendy and budget-friendly fashion | Women seeking contemporary styles | Low to mid | limelight.pk |
| Cross Stitch | 2011 | Unstitched and ready-to-wear outfits with intricate patterns | Rich heritage-inspired designs | Women seeking traditional embroidery | Mid | crossstitch.pk |
| Edenrobe | 1988 | Formal wear, casual wear, kids’ clothing | Stylish designs for the whole family | Men, women, children | Mid | edenrobe.com |
| Zeen | 2014 | Casual and formal women’s clothing, accessories | Minimalistic yet chic styles | Women seeking modern prêt wear | Mid | zeenwoman.com |
| Generation | 1983 | Ready-to-wear clothing for women | Ethical practices, cultural representation | Women seeking traditional yet contemporary styles | Mid | generation.com.pk |
| Charizma | 2012 | Lawn, formal wear, unstitched fabric collections | Unique embroidery, attention to detail | Women seeking luxurious embroidered fabrics | Mid to high | charizma.pk |
| Kayseria | 2009 | Unstitched fabric, prêt collections | Artistic, nature-inspired prints | Women seeking artistic and nature-inspired designs | Mid | kayseria.com |
| So Kamal | 2012 | Women’s wear, accessories, home textiles | Vibrant designs, affordability | Women seeking vibrant and affordable fashion | Low to mid | sokamal.com |
| ChenOne | 1997 | Men’s and women’s apparel, kids’ wear, home furnishings | Versatile product range with a touch of luxury | Men, women, home décor enthusiasts | Mid to high | chenone.com |
This table provides a detailed comparison of the top clothing brands in Pakistan, showcasing their establishment years, product ranges, unique selling points, target audiences, price ranges, and online presence.
Best Bradings in Pakistan 2025
Here are all the brands and there detail comparisons so you can choose best brand for yourself.
1. Khaadi
Overview: Khaadi, established in 1998, is one of Pakistan’s most iconic fashion brands. Known for its handwoven fabrics, Khaadi blends traditional craftsmanship with modern styles.
Products: Women’s wear, men’s wear, children’s clothing, accessories, and home décor items.
Why Popular: Unique, vibrant designs with a focus on heritage.
2. Gul Ahmed
Overview: Gul Ahmed has been a pioneer in Pakistan’s textile industry since 1953. It is known for its high-quality fabrics and creative prints.
Products: Lawn, unstitched and ready-to-wear clothing, home textiles, and accessories.
Why Popular: Affordable quality with a broad range of products.
3. Sana Safinaz
Overview: Launched in 1989, Sana Safinaz is synonymous with elegance and luxury. Their collections reflect sophistication and class.
Products: Bridal wear, formal wear, casual wear, and lawn collections.
Why Popular: Timeless and exquisite designs for special occasions.
4. Junaid Jamshed (J.)
Overview: Founded in 2002, J. has become a staple for traditional and modest clothing.
Products: Men’s and women’s apparel, kids’ wear, fragrances, and accessories.
Why Popular: Traditional styles with modern touches.
5. Nishat Linen
Overview: Nishat Linen, a subsidiary of Nishat Mills, has become a favorite for stylish yet affordable clothing.
Products: Unstitched and ready-to-wear outfits, home textiles, and accessories.
Why Popular: High-quality products with vibrant prints.
6. Sapphire
Overview: Sapphire, launched with the vision of designer Khadijah Shah, offers luxury at reasonable prices.
Products: Unstitched fabric, prêt-à-porter, accessories, and footwear.
Why Popular: Trendy designs paired with premium fabric quality.
7. Bareeze
Overview: Bareeze is a well-known name for premium embroidered fabrics. Since its launch in 1985, it has maintained its standard of excellence.
Products: Unstitched and ready-to-wear clothing with intricate embroidery.
Why Popular: High-end fabrics perfect for formal occasions.
8. Maria B.
Overview: Maria B., founded in 1999, is a trendsetter in bridal couture and prêt-à-porter.
Products: Bridal wear, formal wear, lawn, linen, and accessories.
Why Popular: Attention to detail and a wide variety of styles.
9. Alkaram Studio
Overview: Alkaram Studio is the retail arm of Alkaram Textile Mills, offering quality clothing with vibrant prints.
Products: Unstitched fabric, ready-to-wear apparel, and home textiles.
Why Popular: Creative and colorful collections for all seasons.
10. Bonanza Satrangi
Overview: Bonanza started in 1976 and later introduced Satrangi, focusing on women’s wear with a mix of traditional and modern designs.
Products: Men’s and women’s apparel, accessories, and fragrances.
Why Popular: Affordable fashion for every occasion.
11. Outfitters
Overview: Outfitters caters to the younger generation with trendy and casual western wear.
Products: Casual wear, activewear, and accessories for men and women.
Why Popular: Youthful designs and modern appeal.
12. Limelight
Overview: Limelight, established in 2010, is known for its affordable yet stylish clothing options.
Products: Ready-to-wear outfits, unstitched fabrics, accessories, and footwear.
Why Popular: Trendy and budget-friendly fashion.
13. Cross Stitch
Overview: Cross Stitch merges traditional embroidery techniques with contemporary fashion.
Products: Unstitched and ready-to-wear outfits with intricate patterns.
Why Popular: Rich heritage-inspired designs.
14. Edenrobe
Overview: Edenrobe is a versatile brand offering a wide range of clothing for men, women, and children.
Products: Formal wear, casual wear, and kids’ clothing.
Why Popular: Stylish designs for the whole family.
15. Zeen
Overview: Zeen is Bareeze’s prêt wear label, focusing on modern, ready-to-wear apparel.
Products: Casual and formal women’s clothing, accessories.
Why Popular: Minimalistic yet chic styles.
16. Generation
Overview: Generation has been a trailblazer in women’s fashion since 1983, promoting traditional yet contemporary styles.
Products: Ready-to-wear clothing for women.
Why Popular: Ethical practices and cultural representation.
17. Charizma
Overview: Charizma stands out for its luxurious embroidered fabrics.
Products: Lawn, formal wear, and unstitched fabric collections.
Why Popular: Unique embroidery and attention to detail.
18. Kayseria
Overview: Kayseria is known for its rich and traditional designs, often inspired by nature and culture.
Products: Unstitched fabric and prêt collections.
Why Popular: Artistic and nature-inspired prints.
19. So Kamal
Overview: So Kamal is a well-loved brand offering both unstitched and ready-to-wear collections.
Products: Women’s wear, accessories, and home textiles.
Why Popular: Vibrant designs and affordability.
20. ChenOne
Overview: ChenOne offers luxury and quality in clothing, home décor, and accessories.
Products: Men’s and women’s apparel, kids’ wear, and home furnishings.
Why Popular: Versatile product range with a touch of luxury.
Conclusion
Pakistan’s clothing brands have something for everyone, whether you prefer traditional designs or modern trends. These top 20 brands stand out for their quality, innovation, and style, making them popular among locals and international buyers. Whether you’re looking for casual wear, bridal couture, or everyday essentials, these brands have you covered.
